branding - Anything In Particular

1980s Bright Blue Plastic “Dairylea” Lunch Box

Jon Nix — Wed, 05 Apr 2023 20:23:47 +0000

It might seem somewhat churlish to ask someone to pay for something that originally was free, but there you go! This was a free lunchbox, part of a promotion for Kraft Dairylea. Presumably one had to buy (and presumably eat) a certain quantity of the aforementioned cheese triangles in order to qualify, so there really is no such thing as a free lunch(box). In any event, we reckon it dates from the 1980s and is a rather a nice thing - the branding is unmistakeable to those of a certain age and diet.

It's a 19cm by 9cm by 14cm (8 in. by 3½ in. by 5½ in. approx.) chunk of bright blue plastic (not including the handle) with a slightly worn "Dairylea" sticker on the outside and a sticker for the promotion on the inside of the lid. It looks like it's never been used. It should be, at least for something...

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BIBA fashion house small branded playing cards from the 1960s

Jon Nix — Sat, 17 Mar 2018 12:45:45 +0000

Perhaps the epitome of the Swinging Sixties in London, BIBA was a fashion brand which did more than simply sell clothes - it sold the mood of the time and the lifestyle, becoming iconic in the process. Ultimately its own branding became part of its merchandie on offer, including these small (4.6cm by 6.5cm) playing cards with the famous Art-Deco tinged BIBA branding.

These are now highly desirable and collectable, for the enthuasiast of the BIBA brand or fashion in general or for those people nostalgic for the era!

The cards appear to be almost unused with no visible wear. The outer box does have some signs of handing and storage wear (particular to the rear) but considering their materials and age we consider them to have done well to look this good at their age.

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